CPG (consumer packaged goods)
Also known as CPG, consumer packaged goods, FMCG. Category: E-commerce and workflow
Consumer packaged goods (CPG), also called fast-moving consumer goods, are everyday packaged products such as food, beverages, toiletries and cleaning products. Their product images must show packaging, labels and nutritional information accurately.
How PhotoRobot uses it
PhotoRobot's GS1 image capture and OCR features target foodservice and CPG, capturing packaging angles together with weights, dimensions, ingredients and nutritional data. Many PhotoRobot output examples in food and packaging are categorised as consumer packaged goods.
Related terms
- GS1 image standards: GS1 guidelines for how product images are captured, named and exchanged in retail supply chains.
- Planogram: A diagram of how products are placed on retail shelves; planogram images show the product face-on for it.
- OCR (optical character recognition): Technology that converts text in an image into machine-readable text.
Where this term appears on photorobot.com
Mentioned on 16 pages of photorobot.com:
- Automated CPG Product Photography Outputs: Food Assortment (Output example)
Industry: CPG Category: Medium objects Robots used: Centerless Table, Case 850, Case 1300, Frame Output types: Animation, 360 Spin, Still Image Number of images: 1 × 44 Shooting time: 1 min 20 sec… - Automated Product Photography Outputs: CPG Product - Muesli (Output example)
Industry: CPG Category: Small objects Robots used: Centerless Table, Multicam, Case 850, Case 1300, Frame Output types: Still Image, 360 Spin, Multi-Row 360, 3D Model Number of images: 2 × 24 Shooting… - Example Automated CPG Product Photography: Holiday Gift Box (Output example)
Industry: CPG Category: Medium objects Robots used: Centerless Table, Case 1300, Robotic Arm, Frame Output types: 360 Spin, Still Image Number of images: 1 × 72 Shooting time: 2 min 36 sec Production… - One-Click CPG Food Product Photography Outputs: Yoghurt (Output example)
Industry: CPG Category: Small objects Robots used: Centerless Table, Case 850, Case 1300, Frame Output types: Still Image, 360 Spin Number of images: 1 × 24 Shooting time: 0 min 24 sec Production… - GS1 Image Standards (Page)
In Foodservice and Consumer Packaged Goods GS1 standards create an entirely new frontier in digital marketing of consumer packaged goods, fresh foods, and foodservice. - eCommerce Photography - How to Optimize Production (Blog)
It could be any object from the size of an engagement ring, to consumer packaged goods, handbags, or small suitcases. - GS1 Image Standards and Digital Asset Management (Blog)
Although many examples thus far have been consumer packaged goods, GS1 applies to any consumer-based trade item. - Simple Product Portfolio Production: PhotoRobot Wizards (Blog)
GS1 image standards exist to improve efficiency, traceability and food safety for consumer packaged goods, fresh foods and food service. - Automated Food Product Photography Outputs: Food Plating (Output example)
Industry: CPG Category: Small objects Robots used: Centerless Table, Case 850, Case 1300, Frame Output types: Still Image, 360 Spin Number of images: 1 × 36 Shooting time: 0 min 36 sec Production… - Automated Food Product Photography Outputs: Green Apple (Output example)
Industry: CPG Category: Small objects Robots used: Centerless Table, Case 850, Case 1300, Frame Output types: Still Image, 360 Spin Number of images: Single-Row 360 Spin Shooting time: 0 min 36 sec… - Automated Product Photography Outputs: Cuba Havana Gift Box (Output example)
Industry: CPG Category: Medium objects Robots used: Centerless Table, Case 1300, Robotic Arm, Frame Output types: Animation, 360 Spin, Multi-Row 360, Still Image Number of images: 1 × 86 / 2 × 36… - Automated Product Photography Outputs: English Tea Shop Box (Output example)
Industry: CPG Category: Small objects Robots used: Frame Output types: Still Image, 360 Spin, Multi-Row 360, 3D Model Number of images: 3 x 36 Shooting time: 1 min 40 sec. - Automated Product Photography Outputs: Famous Grouse Whisky (Output example)
Industry: CPG Category: Small objects Robots used: Centerless Table, Case 850, Case 1300, Frame Output types: Still Image, 360 Spin Number of images: 1 × 36 Shooting time: 0 min 36 sec Production… - Single-Click Food Product Photography Outputs: Orange (Output example)
Industry: CPG Category: Small objects Robots used: Centerless Table, Case 850, Case 1300, Frame Output types: 360 Spin, Still Image Number of images: 1 × 36 Shooting time: 0 min 36 sec Production… - Single-Click Food Product Photography Outputs: Tomatoes (Output example)
Industry: CPG Category: Small objects Robots used: Centerless Table, Case 850, Case 1300, Frame Output types: 360 Spin, Still Image Number of images: 1 × 36 Shooting time: 0 min 36 sec Production… - Single-Click Product Photography Outputs: Red Apple (Output example)
Industry: CPG Category: Small objects Robots used: Centerless Table, Case 850, Case 1300, Frame Output types: 360 Spin, Still Image Number of images: 1 × 36 Shooting time: 0 min 36 sec Production…